South African Tourism is inviting suitably qualified and experienced professionals to apply for an exciting Embassy Liaison Officer position based at its Head Office in Sandton. This opportunity is ideal for candidates with a strong background in communications, stakeholder relations, and international marketing who are passionate about promoting South Africa as a leading leisure and business events destination.
| Employer: | South African Tourism |
|---|---|
| Closing Date: | 26 January 2026 |
| Location: | Sandton, Gauteng, South Africa |
| Employment Type: | Permanent |
Embassy Liaison Officer
Purpose of the Role
The Embassy Liaison Officer is responsible for providing strategic support services to South African Missions abroad to assist in executing South African Tourism’s core mandate of marketing South Africa as a premier Leisure and Business Events destination.
Key Performance Areas
Managing Relationships with South African Missions
- Develop and strengthen bilateral relationships through the execution of tourism-related projects at South African Embassies
- Provide market-related tourism advice to Heads of Mission
- Support missions in executing global trade and promotions strategies in collaboration with the Brand team
- Assist missions with hosting opportunities for trade and media
- Identify and communicate international marketing opportunities
- Participate in mission engagements and platforms where possible
Marketing Support and Training Coordination
- Manage projects supporting marketing platform engagements with trade associations and key stakeholders
- Provide marketing collateral, sales and trade toolkits, and reporting mechanisms
- Support trade familiarisation initiatives such as SA Specialist training, destination presentations, Indaba, Meetings Africa, and familiarisation trips
- Develop and manage training programmes suitable for all DIRCO levels
Building and Maintaining Relationships
- Develop and maintain strong working relationships with Heads of Mission and Tourism Attachés
- Establish partnerships with key stakeholders to promote the South African tourism brand
- Identify leveraging opportunities and support missions in securing maximum exposure for tours
- Develop and implement annual plans aligned with South African Tourism objectives
Information and Knowledge Sharing
- Compile and distribute quarterly tourism publications for South African Missions
- Prepare and submit quarterly performance reports
Qualifications and Experience
- Bachelor’s Degree in Communications, Public Relations, Marketing or equivalent
- Minimum of 5 years’ experience in Government, Stakeholder Management, Project Management, or a similar environment at middle management level
- Strong knowledge of leadership, financial management, strategic development, project management, report writing, and communication
- Experience in stakeholder relations, public speaking, and strategic planning
- Knowledge of Public Service systems
Personal Attributes
- Strong interpersonal, persuasive and influential skills
- Excellent written and verbal communication skills
- Ability to negotiate and engage at senior levels
- Well-travelled with the ability to operate across international markets
- Strong business acumen and strategic thinking ability
- Ability to interpret and analyse data effectively
How to Apply
To apply and for more details, visit the South African Tourism official website:
https://www.southafrica.net
Interested candidates must submit a detailed CV via email to:
hr@southafrica.net
Applications must be submitted on or before 26 January 2026. Late applications will not be accepted.
Important Notes
- Applications from persons with disabilities are encouraged
- Only shortlisted candidates will be contacted
- If you do not receive feedback within four (4) weeks after the closing date, please consider your application unsuccessful